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Advice, figures and field notes for energy renovation installers.

Latest article

TipsHow many times to follow up a lead before giving upSix attempts cover 93% of leads that convert. Half of them never get a second call.9 October 2026

Most read

TipsWhy eight requests out of ten never turn into an appointmentThe lead is rarely the problem. The delay between the request and the first message is.2 October 2026TipsWhat a lead really costs in energy renovationPurchase price, Meta cost per lead, waste rate. The full calculation, with the numbers.3 September 2026TradeCold calling: what you are still allowed to doSince 11 August 2026 cold calling needs consent, and stays banned in energy renovation.14 August 2026

All our articles

TipsWhy eight requests out of ten never turn into an appointmentThe lead is rarely the problem. The delay between the request and the first message is.2 October 2026ProductWhat WhatsApp Business really costs in 2026Meta bills per message since July 2025. For inbound requests, most of it is free.17 September 2026TipsWhat a lead really costs in energy renovationPurchase price, Meta cost per lead, waste rate. The full calculation, with the numbers.3 September 2026ProductWhy WhatsApp has become essential for qualifying your leads98% open rate, 24 million daily users in France. What it changes for an installer.27 August 2026TradeCold calling: what you are still allowed to doSince 11 August 2026 cold calling needs consent, and stays banned in energy renovation.14 August 2026ProductWhat a WhatsApp AI agent actually isNot a chatbot with buttons. How it reads, qualifies and books, and where its limits are.21 July 2026TipsMissed site visits: what actually brings them downA randomised trial puts the effect of a simple reminder at a third fewer no-shows.2 July 2026TradeThe eight questions that qualify a heat pump enquiryThree rule out, three size up, two prioritise. And the 2026 subsidy scale that decides.18 June 2026

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